We asked a group of people mainly from our target audience to give us feedback and comments on the 'Eden Lake' Trailer (below) so we could decipher which techniques we could apply to our own trailer.
We made sure that the person we were about to interview/question on the trailer watched it right before we asked them questions or before they shared their viewpoints on it, this made sure that their thought and opinions were fresh in their minds and they were able to share their true opinions. 
We used this voice-recorder to record the interview/opinions of the audience, this helps us make sure we know their exact thoughts and opinions without anything getting lost or cut. It also allows us to refer back to it easily at any point if we ever need to consider out target audiences responses. 
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